This is a return client of mine with a request for a logo design for a discount magazine. The original name was 785 Values. After the first round of mock ups it was changed to 785 Values Mag, before finally settling on the name: Kaw Values.
In regards to the original mock-ups, I knew I wanted to keep it simple. The client is very good with direction, but I still wanted to press the design just a little to see what was possible. In the end, we finally got the logo that the client envisioned in the final design.
Final Logo Design:

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